conference panelist info
Producer, Cody Lassen and Associates
A Tony Award-winning theatre producer and live entertainment consultant, Cody was most recently represented on Broadway by Paula Vogel’s Indecent and the previous season’s Deaf West Theatre revival of Spring Awakening, which transferred from a 99 seat production in Los Angeles to Broadway in just 366 days. Recent co-producing credits include Harvey Fierstein’s Torch Song, The Band’s Visit, Significant Other, and Macbeth starring Alan Cumming. Upcoming projects include Some Lovers, a new musical by Burt Bacharach (Promises, Promises) & Steven Sater (Spring Awakening) and Directed by Josh Rhodes (Grand Hotel) and Alice By Heart, by Duncan Sheik & Steven Sater (Spring Awakening) and Directed by Jessie Nelson (Waitress), premiering February 2019.
In addition to producing his own projects, Cody consults for major studios, producers, theaters, and agencies to help them discover how they should market their shows for the best chance of financial and critical success. Previously, he was the Director of Marketing for Los Angeles’ Center Theatre Group and its three theaters: the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre, attracting an audience of more than 500,000 and revenues of more than $30 million annually.
Prior roles included live entertainment management positions with Nielsen and NBCUniversal. Cody serves on the board of New York’s Vineyard Theatre, one of the country’s preeminent theaters for the creation and development of new plays and musicals, and also serves as Vice-chair of the board of GLAAD, the world’s leading LGBT advocacy organization. He is an active member of the Broadway League, where he serves on the legislative council, the National Association of Musical Theatre, the Theatre Communications Group, the International Ticketing Assocaition and the Travel and Tourism Research Association. He earned his MBA from the University of Notre Dame and is a graduate of DePaul University.