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BIZ conference 2010 - RECAP

BIZ of the MUSICAL THEATRE BIZ Conference 2010

July 23, 24, 25

The NoHo Arts Center
11136 Magnolia Blvd.
North Hollywood, CA

Every other year, NMI (formerly the Academy for New Musical Theatre) hosts a prestigious conference on the BUSINESS side of the musical theatre business. The third biennial conference included award-winning writers, artistic directors, commercial producers, entertainment lawyers, agents, union reps, and social media marketing experts.

This Conference is now CLOSED.

Enjoy this RECAP of our 2010 BIZ Conference.

Friday, July 23

7:30 pm to 8:00 pm     Opening Schmooze

8:00 pm to 10:00 pm

WATCH ME!: Musical Theatre in 2010

An intimate panel with a trio of award-winning musical theatre professionals from Broadway, television, and film.
Moderator: Jeff Marx (Tony Award winning Co-Creator of Avenue Q)

  • Brad Ellis (glee)
  • Roger Love (Vocal Coach to the Stars)

  • The conference participants begin to arrive at the NoHo Arts Center.

    WATCH ME: Roger Love, Jeff Marx, and Brad Ellis

    Conference participants getting a good start on an information-packed Saturday.

    PAY ME: Fred Stuart, Dan Berkowitz, Michael Kerker, and Larry Dean Harris.

    Conference participants join Executive Director Scott Guy and Artistic Director Elise Dewsberry for a quick coffee break.

    SUE ME: Robert Lind, Gordon Firemark, and Michael Blaha

    TWEET ME: A presentation on the power of social media from William Chamberlain.

    PRODUCE ME: Terence McFarland, David Elzer, Karyl Lynn Burns, Rick Sparks, Michael Shepperd, and Kevin Bailey.

    Saturday, July 24

    9:30 am to 10:00 am     Breakfast Schmooze

    10:00 am to 11:15 am

    PAY ME!: Getting Paid as a Musical Theatre Writer

    Representatives from BMI, ASCAP, Dramatists' Guild, ALAP, Writers' Guild, and the Licensing/Publishing industry.
    Moderator: Dan Berkowitz (Co-Chair of The Alliance of Los Angeles Playwrights)

  • Fred Stuart (Director of Sales & Marketing, Theatrical Rights Worldwide)
  • Michael Kerker (ASCAP Director of Musical Theatre)
  • Larry Dean Harris (Dramatists Guild)

  • 11:15 am to 11:30 am     Coffee Break Schmooze

    11:30 am to 1:00 pm

    SUE ME! How to Avoid Being Sued By Your Collaborator; Q&A with Entertainment Attorneys

    A panel discussion with entertainment lawyers discussing collaboration agreements, copyrights, and whatever other legal questions you might have.
    Moderator: Gordon Firemark (Entertainment Lawyer)

  • Michael Blaha (Entertainment Lawyer, Producer)
  • Robert Lind (Director, Donald E. Biederman Entertainment and Media Law Institute, Southwestern Law School)

  • 1:00 pm to 2:15 pm     Lunch Schmooze

    2:15 pm to 3:45 pm

    TWEET ME!: New Media, New Audiences; Using the Internet to Get Yourself Heard

    A discussion about Facebook, Twitter, social networking, YouTube; author websites; e-blasts; self-publishing; and e-marketing gimmicks (ones which work, and ones which backfire)
    Moderator: Nancy Hytone Leb (Consultant, Hytone Arts Management)

  • Ben Ryan (Actor / Writer / Internet Series Producer)
  • Jordan Beck (Creator of The Sunset Players web series, LA Festival 2010)
  • William Chamberlain (Viral Marketing Strategist, Social Media Consultant, Web Content Producer)

  • 3:45 pm to 4:00 pm     Coffee Break Schmooze

    4:00 pm to 6:00 pm

    PRODUCE ME! Launching a Musical from Los Angeles

    How do you launch a musical in Los Angeles, for a regular or extended run, or one designed to hit the road and beyond? Local artistic teams talked about premiere musicals in Los Angeles over the previous two years: how did they get launched, and where are they now?
    Evening free for off-site dinner and theatre.
    Moderator: Terence McFarland (CEO, LA Stage Alliance)

  • Rick Sparks (Director, Divorce: the Musical)
  • Kevin Bailey (Producer, NoHo Arts Center)
  • David Elzer (Producer, Writer, Demand PR)
  • Michael Shepperd (Artistic Director, Celebration Theatre)
  • Karyl Lynn Burns (Producing Artistic Director, The Rubicon Theatre)

  • Sunday, July 25

    11:00 am to 2:00 pm

    ANMT Feedback Demo (at ANMT)

    A taste of ANMT's feedback process. Registrants were invited to submit material from their new works, and selections from three musicals were chosen to be read and critiqued by the ANMT staff.
    ANMT Staff:

  • Elise Dewsberry (Artistic Director)
  • Scott Guy (Executive Director/Lyric Lab Instructor)
  • Ross Kalling (Director of Music Curriculum)

  • 3:00 pm to 4:30 pm

    PICK ME!: Contests, Festivals, Grants and Big Important Prestigious Awards

    It's one thing to write a great musical...now what do you do with it? Insiders' Guide to submitting to contests, festivals, residencies, grants, foundation support, and other ways to get your work noticed.
    Moderator: Debra Gussin (ANMT lyricist and Winner of many Songwriting Awards)

  • Alan Scott (Founder of Music Bridges
  • Claire Peeps (The Durfee Foundation, Individual Artists Grants)
  • Katy Hilton (Grants Manager, Center for Cultural Innovation)

  • 4:30 pm to 5:00 pm     Coffee Break Schmooze

    5:00 pm to 6:30 pm

    PITCH ME! Producers and Executives Who Actually Want You to Email Them

    How do you get someone, anyone, to take your pitch? We've assembled a group of powerful panelists who will actually take your pitch. They'll talk to you about how to approach them, and how NOT to approach them.
    Moderator: Elise Dewsberry (Artistic Director, NMI/ANMT)

  • Cate Caplin (Award Winning LA Director/Choreographer)
  • James Blackman (Executive Director/Producer, Civic Light Opera of South Bay Cities)
  • Daniel Henning (Founding Artistic Director/Producer, The Blank Theatre Company)
  • Richard Fowkes (Business Affairs Executive for Paramount Studios)
  • Hilary Genga (Producer)

  • 6:30 pm to 7:00 pm     Final Schmooze

    ANMT Demo: Ross Kalling, Elise Dewsberry, and Scott Guy.

    PICK ME: Claire Peeps, Katy Hilton, and Alan Scott.

    A view of the registrants as they take in the panel discussions.

    PITCH ME: Elise Dewsberry, Daniel Henning, James Blackman, Hilary Genga, and Richard Fowkes.

    And a grand time was had by all!

    The NoHo Arts Center
    11136 Magnolia Blvd.
    North Hollywood, CA

    The 2010 BIZ Conference took place at the elegant NoHo Arts Center in the heart of the North Hollywood Arts District.